The Real Smarty Pants
helping creative visionaries become entrepreneurs

We make it easy and affordable to explore your dream of owning your own business.

the real smarty pants will guide you through the exploration and planning process
to help you determine how your idea can become a reality.

​What is the Planning Process like?

​Using a proprietary method developed by Andrea Lazar, we will develop your concept using the book, The One Page Business Plan,* but we will also go beyond the One Page Plan to include Competitive Research & Analysis, Core Values, Financial Projections, and a Funding Action Plan and Timeline.

This process will give you everything you need to move forward with starting your business.

*We will provide the book to you at our first session.

​I thought consultants were expensive. I don’t think I can afford to hire someone to help me with my business plan.

​With The Real Smarty Pants, there are no hefty consulting fees. We charge by the session and each session costs $150.

​So how many sessions will I need?
​Am I locked into a contract or a required number of sessions?

​No! Unlike most consultants, The Real Smarty Pants does not require a contract. You can book one session at a time and work at your own pace.

​What if I need to take a break in the middle of the planning process?

​Not a problem. Take a break at any time or continue working on your own and schedule a session when you are ready.

​So, what happens in my sessions with The Real Smarty Pants?

You will complete most of the work on your own and email it to us one day prior to our session. ​In our sessions together, we will review and refine your work . Andrea Lazar’s expertise, feedback, and guidance throughout the planning process will result in a dynamic concept and solid plan.

​Why is it so affordable to work with The Real Smarty Pants?

​Using the materials, process and guidance that we provide, you will complete most of the work on your business plan on your own. This not only saves you money but gives you invaluable experience working through the planning process.

​What will I have at the end of the planning process?

​At the end of this process, you will not only have a concise, well-researched, and thorough plan, but you will also learn how to develop an entrepreneurial perspective and assessment skills that will be useful in all aspects of your work and life. 

Your finished plan is the first step on your journey towards owning your own business. It will be an essential tool in securing funding and guiding you towards achieving your objectives.

What if I'm not a numbers person and I don't have time to do the research for the plan?

​We're here to help as much or as little as needed.

​We can ​develop all of your numbers for you and review this work with you in detail so that you have a complete understanding of the financial requirements and projections for your concept.

​If you do not have the time to do the research on your own, or if you just want a different perspective, we are happy to complete the Competitive Research & Analysis and review these with you.

These Additional Services are billed at $100/hour (in 15 minute increments).

​What if I have already done a lot of work on my concept and plan?

​That’s great news! Any work you have already done might be useful, but we will still follow all the steps in the planning process.

​What if I need your help once I open my business?

Once the planning process is complete, The Real Smarty Pants is still available to you any time you need some business counseling, mentoring, revisions to your plan or numbers, or just a reality check at $175/hour (billed in 15 minute increments).

​When do I pay you?

​Payment is due at the end of each session with a debit card or credit card.